SERENADING UNICORN by Evolution Bureau for Juicy Fruit

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SERENADING UNICORN

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market United States
Agency Evolution Bureau
Director Stephen F Goldblatt
Art Director Geno Burmester
Copywriter James Beikmohamedi
Producer Ross Girard
Editor Chris Kursel
Released April 2010

Credits & Description

Category: Foods & Drinks
Advertiser: WRIGLEY
Product/Service: JUICY FRUIT GUM
Agency: EVOLUTION BUREAU
Date of First Appearance: Apr 25 2010 12:00AM
Entrant Company: EVOLUTION BUREAU, San Francisco, USA
Entry URL: http://www.serenadingunicorn.com
Executive Creative Director / Director: Stephen Goldblatt (Evolution Bureau)
Art Director: Geno Burmester (Evolution Bureau)
Copywriter: James Beikmohamedi (Evolution Bureau)
Director of Client Services: Cary Savas (Evolution Bureau)
Executive Producer: Craig Batzofin (Evolution Bureau)
Motion Designer: Devin Croda (Evolution Bureau)
Editor: Chris Kursel (Evolution Bureau)
Broadcast Producer: Rebecca Orlov (Evolution Bureau)
Director of Photography: Ross Riege (Partizan)
Producer: Ross Girard (Partizan)
1st Associate Director: Dave Halls (Partizan)
Production Designer: Bradley Thodarson (Partizan)
Gaffer: Travis Schott (Partizan)
Puppeteer: Allan Trautman (The Jim Henson Company)
Puppeteer: Bruce Lanoil (The Jim Henson Company)
Production Company: (Partizan)
Executive Producer: Sheila Stepanek
Director: Stephen Goldblatt
Production Designer: Bradley Thordarson
Puppet Design/Creation: (Jim Henson’s Creature Shop)
Development Partner: (Proto)
Music Solutions: (Mophonics)
Telecine: (Spy Post)
Sound Design / Mix: (Critical Mass)

English Synopsis
Juicy Fruit asked us to come up of with a fun, digital way to help friends share some sweet with each other. We knew exactly who to turn to – Serenading Unicorn. At SerenadingUnicorn.com, users send e-card serenades of a Unicorn earnestly performing one of three iconic love ballads from the likes of Boyz II Men, Culture Club and Michael Bolton. Each song is customised with a friend’s name. Recipients receive a Juicy Fruit-branded email message linking them to the website, where they are treated to the personalised serenade, dedicated just to them - making their day just a little sweeter.