PLAYGROUND by DraftFCB Sao Paulo for Jvc

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PLAYGROUND

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Industry Electronic Devices & Home Appliances
Media Print, Magazine & Newspaper
Market Brazil
Agency DraftFCB Sao Paulo
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Home Appliances, Furnishings, Electronics & Audio-Visual Gold

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: JVC
Product/Service: JVC CAMERA GCPX10
Agency: DRAFTFCB BRASIL São Paulo, BRAZIL
Advertiser JVC
Product JVC CAMERA GCPX10
Entrant DRAFTFCB BRASIL São Paulo, BRAZIL
2 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Title: PLAYGROUND
Advertiser/Client: JVC
Product/Service: JVC CAMERA GCPX10
Entrant Company: DRAFTFCB BRASIL São Paulo, BRAZIL
DM/Advertising Agency: DRAFTFCB BRASIL São Paulo, BRAZIL
Javier Campopiano (Chief Creative Officer)
Benjamin Yung Jr./Cassio Zanatta (Executive Creative Director)
Benjamin Yung Jr./Cassio Zanatta (Creative Director)
Adriano Alarcon (Copywriter)
Adriano Alarcon (Art Director)
Zarella Neto (Photographer)
Tina Castro/Gisele Miranda/Daniel Gonçalves (Art Buyer)
Dolores Caballero (Account Supervisor)
Fernanda Romero (Advertiser's Supervisor)
Inés Bai (Account Manager)
Inés Bai (Account Manager)
Image Retouch - Boreal/Paulo Rogério (Other Credits)