Love Machines, Nailing by DDB Sao Paulo for K-y

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Love Machines, Nailing

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Industry Lubricants
Media Print, Magazine & Newspaper
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Art Director Ulisses Ferreira Razaboni
Photographer Sergio Prado
Released June 2013

Awards

FIAP 2014
Gráfica Campañas Productos Finalista

Credits & Description

Fantastic machines and fun puns made up the DDB Brasil campaign for K-Y, Johnson & Johnson personal lubricant. With remarkable images and a fun tone, the campaign talks about a delicate topic in a light and interesting way.
To demonstrate the product’s attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”
Media: Print
Category: Health & Beauty
Agency: DDB
Brand: K-Y Jelly
Geo: Americas, Brazil
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Keka Morelle, Fabio Brandão
Copywriters: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyers: Clariana Costa, Alessandra Salles
Ilustrator: Marco Cezar
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisors: Fernanda Marin, Georgia Carvalho, Giordana Luna, Patricia Lucato
Advertiser's Supervisor: Andrea Bo