K2 Print The Empire State Building by HSAD

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The Empire State Building

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Industry Hobby
Media Print, Magazine & Newspaper
Market South Korea
Agency HSAD
Creative Director Stephen Prior
Art Director Ji Hyun Song
Copywriter Peter Moyse, Young Soo Park
Released July 2017

Credits & Description

HSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge. Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.
Media: Print
Category: Entertainment & leisure
Client: K2/ K2 Climbing Enthusiasts
Agency: HSAd, Seoul
Country: Korea (south)
Creative Director: Stephen Prior
Art Director: ji hyun song
Copywriter: Peter Moyse
Copywriter: Young Soo Park