|Media||Print, Magazine & Newspaper|
|Creative Director||Stephen Prior|
|Art Director||Ji Hyun Song|
|Copywriter||Peter Moyse, Young Soo Park|
Credits & Description
HSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge. Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.