KAB Week: Litter Launch 1 by Clemenger BBDO Sydney for Keep Australia Beautiful Campaign

Adsarchive » Print ads » Keep Australia Beautiful Campaign » KAB Week: Litter Launch 1

KAB Week: Litter Launch 1

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Australia
Agency Clemenger BBDO Sydney
Executive Creative Director Paul Nagy
Creative Director Rebecca Carrasco
Art Director Andrew Chu, Simon Hayes
Copywriter Ryan Albuino
Illustrator Gee Hale
Released August 2012

Credits & Description

Category: Charities & appeals
Brand: Keep Australia Beautiful
Agency: Clemenger BBDO Sydney
Country: Australia
Keep Australia Beautiful Week kicks off its 2012 marketing with a radio campaign by Clemenger BBDO Sydney, featuring people live-calling service companies in an attempt to get picked-up from the side of the road in the middle of nowhere.


The radio spots, which end with the line 'It's hard enough for you to get picked up out here let alone your rubbish', have callers trying to be collected from remote highways, highlighting the fact that if something is left out there it's likely to stay there.


These will be accompanied by 'Litter Launch', an educational tool for primary school teachers designed to get children playing with their rubbish in order to clean up their schools.

Category: Charities & appeals
Client: Keep Australia Beautiful
Agency: Clemenger BBDO Sydney
Country: Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Andrew Chu
Copywriter: Ryan Albuino
Sound: Anthony Tiernan
Group Account Director: justin cox
Agency Producer: Katrina Morelli
Senior Account Manager: Claire Tritton
KAB National Executive Officer: Peter McLean
KAB Publicity Manager: Lara Shannon

Credits for the Litter Launch component of the campaign
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Simon Hayes
Copy Writer: Giles Clayton
Head of Craft: Tim McPherson
Head of Art: Michael Dole
Illustrator: Gee Hale
Print Producer: Adrian Jung
Group Account Director: Justin Cox
Senior Account Manager: Claire Tritton