SCENTED BANNER by ID Sao Paulo for Natura Cosmetics

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SCENTED BANNER

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Industry Cosmetics & beauty products
Media Print, Magazine & Newspaper
Market Brazil
Agency ID Sao Paulo
Copywriter Domenico Massareto
Account Supervisor Renata Carvalho
Released April 2010

Credits & Description

Category: Cosmetics, Beauty & Toiletries
Advertiser: NATURA
Product/Service: KAIAK FRAGANCE
Agency: ID\TBWA
Date of First Appearance: Apr 11 2010 12:00AM
Entrant Company: ID\TBWA, São Paulo, BRAZIL
Entry URL: http://www.kingramov.com/scentedbanner
Chief Creative Officer: Domenico Massareto (ID\TBWA)
Art Director: Domenico Massareto (ID\TBWA)
Copywriter: Domenico Massareto (ID\TBWA)
Project Manager: Rodrigo Lazaro (ID\TBWA)
Planner: Igor Puga (ID\TBWA)
Account Supervisor: Renata Carvalho (ID\TBWA)
Project Manager: Amanda Bernardi (ID\TBWA)
Operations Director: Natalia Gouvea (ID\TBWA)
Motion Designer: Priscila Garcia (ID\TBWA)
Project Manager Pixellabs: Leandro Monteiro (Pixellabs)
Manager Production Pixellabs: Humberto Radicchi (Pixellabs)
Technical Developer: Marcio Ken (Pixellabs)
Animation Director Pixellabs: João Roberto Braz Jr (Pixellabs)
Motion Graphics Pixellabs: Bruno Masuda (Pixellabs)
Advertising Coordinator: Leandro Maraccini Claro (Natura)

English Synopsis
KAIAK is the best selling men's fragrance in Brazil, sold exclusively by representatives DOOR-TO-DOOR. The client wanted to make an online campaign to announce that the product changed. And we couldn't show the new fragrance on the Internet. Unless we would make the scented banner: a custom hardware, plus a software plug-in installed in more than 270 computers on 15 Lan Houses. Every time the banner was clicked, a paper version of the banner with the scent sample was ejected by the machine.