Kassel Residences Print Kangaroo by Y&R Philippines


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Industry Public awareness
Media Print, Magazine & Newspaper
Market Philippines
Agency Y&R Philippines
Art Director Herbert Hernandez
Copywriter Badong Abesamis
Illustrator Pilipino Reyes
Released March 2013

Credits & Description

To sell condos, Y&R used exaggerated visuals to demonstrate Filipinos tendency to put up with extended families and often overcrowded households.
Category: Other
Client: CMHI, Land Inc.
Agency: Y&R Philippines
Country: Philippines
Executive Creative Director: badong abesamis
Creative Director: herbert hernandez
Art Director: herbert hernandez
Copywriter: badong abesamis
Retoucher: Ringo Francia
Illustrator: Pilipino Reyes