Katungulu Mwendwa Print The Fall Collection, 3 by Isobar Nairobi

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The Fall Collection, 3

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Industry Clothing
Media Print, Magazine & Newspaper
Market Kenya
Agency Isobar Nairobi
Creative Director Yash Deb
Art Director Monique Abok
Released December 2017

Credits & Description

Category: Fashion
Media: Print
Brand: Katungulu Mwendwa
Agency: Isobar
Geo: Kenya
Advertising Agency: Isobar, Nairobi, Kenya
Creative Director: Yash Deb
Art Director: Monique Abok
Published: December 2017
Katungulu Mwendwa, is a renowned Kenyan born fashion designer, she believes that Kenya as well as other African cities face rapid economic development, which may lead to the death of its traditional cultures. She hopes that by referencing these cultures in contemporized designs while promoting her collections as extensions of these cultures, she may contribute to their continued existence.
With so many different international labels releasing their Fall collections, Katungulu Mwendwa needed a campaign that strengthens customer loyalty by stage setting the brand in a fascinating new way. She needed to be relevant and create a buzz especially for the contemporary African millennial woman.
We took the name ‘Fall Collection’ literally and created visual communication where we shot models falling and captured them mid-air.