Tire by Campbell Ewald Los Angeles for Keep Oakland Beautiful

Tire

Pin to Collection
Add a note
Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market United States
Agency Campbell Ewald Los Angeles
Production At Swim
Director Nicolas Iyer
Executive Creative Director Jim Dipiazza
Art Director Meggie Mcarthur
Producer Theresa Martin, Lauren Thorne, Michael Yessian
Released May 2013

Credits & Description

Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called âLitter is Bad.â
Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautifulâs mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.
The campaign includes TV, outdoor, digital and social elements.
Category: Public interest
URL: http://keepoaklandbeautiful.org/
Client: Keep Oakland Beautiful
Agency: Campbell Ewald
Production: At Swim
Country: United States of America
Director: Nicolas Iyer
Chief Creative Officer: Mark Simon
Chief Creative Officer: Brian Yessian
Executive Creative Director: Jim DiPiazza
Art Director: Meggie McArthur
Producer: Theresa Martin
Producer: Michael Yessian
Producer: Lauren Thorne
Associate CD / Copywriter: Becca Loose
Associate CD / Art Director: Vanessa Witter
Exec Agency Producer: John Haggerty
Executive Producer: Leslie Sorrentino
Executive Producer: Tomas Krejci
Executive Producer: Michael Appel
DoP: Thomas Lembcke
Sound Studio: Yessian
Sound Design: Jeff Dittenber
Editing Company: Big Block
Casting: Lynne Quirion Casting
Casting: Lynne Quirion
Retoucher: Joe Notaro
Retoucher: Hand Digital
Assistant Producer: Chris Robertson
Retoucher: Scott Kessler
Flash Designer: Gonzalo Enriquez
Account team: Angela Zepeda
Account team: Matt Clark
CE CREATIVE:
Interactive Designer: Eric Dominguez
CE MEDIA:
Director Media Planning: Karen Campbell
Associate Director Media Planning: Jennifer Accad
Senior Media Planner: Jon Perez
Assistant Interactive Media Planner: Tara Hana
Director Local Media Buying: Linda Southern
Associate Director of Local Media Buying: Allison Jones
CE SOCIAL:
Director of Digital Operations: James Sanders
Social Media Manager: Stacey Vick
Senior Community Manager: Jennifer Murphy
CE PRODUCTION:
Senior Production Artist: Renee OâBrien
Senior Art Buyer: Tat Luneva-Evenchik
CE PROJECT MANAGEMENT:
Senior Digital Project Manager: Amy Ruud
Lead Flame Artist: Brian Shneider
Audio Mixing: The LA Studios
General Manager: Jane Curry
Mixer: David Guerrero
Printing: Darrin Day / Circle Graphics
Media:
Jill Schuster & Lindsay Warners / OAG
Clear Channel OOH
Chrystal Sisco / Comcast
Dion Carrancho / NCC Media
Jill Kregel / RocketFuel
Erin Seramur / RadiumOne