Kent State University Print Kent State University: WKSU Folk Festival, 4 by Marcus Thomas Cleveland

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Kent State University: WKSU Folk Festival, 4

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market United States
Agency Marcus Thomas Cleveland
Designer Roger Mcmullan
Released August 2011

Credits & Description

Know folk? ’sokay if you don’t.
Festival challenges folkies’ ears; definitions.
Campaign Fact Sheet
Client: Kent State University, Kent, Ohio
WKSU Folk Festival, Sept. 21–25
Agency: Marcus Thomas, Cleveland
Brief: Broadened musical styles.
More than ever before, the Kent State Folk Festival will be dominated by
performers who are not within the traditional definition of “folk.”
Tag: “You don’t know Folk.”
Guerrilla execution: QR-coded guitar picks, left in area coffee houses and bars, link to music
videos of featured acts, and Festival schedules.
Print Executions: Three full page and 22” x 36” posters.
Carolina Chocolate Drops: (Afro-American, hilbilly-modern)
“Ever hear a beat boxing jug blower and a banjo picking opera singer bust
out a swaggering hip-hop jam?”
Dirty Dozen Brass Band (New Orleans/soul/R&B/modern jazz)
“Know who burned down the house with Dave Matthews, chewed gum with Elvis
Costello, and partied on a boat with Mick Jagger?”
*The Low Anthem* (Dylan meets Neil Young meets Mahler)
“Think a former NASA technician. two Ivy League graduates and a saw player
don’t know how to bring the funk?”
Distribution: Regional newspapers, magazines.
ECD: Joanne Kim
CD: Jamie Venorsky
AD: Jim Gough
CW: Emily Mitchell
Digital artists: Eric Thailing, Justin Weese
Digital prod.: Tom Nolan (QR-coded guerrilla)
Digital developer: Nick Zwinggi (QR-coded guerrilla)
Designer: Roger McMullan (QR-coded guerrilla)