Bone by Ogilvy & Mather Duesseldorf for Kentucky Fried Chicken/KFC

Bone

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Industry Fast food
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Duesseldorf
Creative Director Serdar Kantekin
Senior Art Director Yves Harmgart
Junior Art Director Charles Dennewald
Senior Copywriter Daniel Ridderskamp
Photographer Jost Hiller
Released April 2017

Credits & Description

Category: Food
Media: Print
Brand: KFC
Agency: Ogilvy
Geo: Germany
Advertising Agency: Ogilvy & Mather Düsseldorf GmbH, Germany
Chief Creative Officer EMEA: Stephan Vogel
Executive Creative Officer: Lukasz Brzozowski
Creative Director: Serdar Kantekin
Senior Art Director: Yves Harmgart
Senior Copywriter: Daniel Ridderskamp
Junior Art Director: Charles Dennewald
Retoucher: Radovan Valjak
Account Director: Christina Holland
Senior Planner: Benjamin Pleissner
Producer: Natalia Juric
Senior Project Manager: Jutta vom Endt
Photographer: Jost Hiller
Published: April 2017
Description: KFC chicken are 100% real, natural and fresh. And since it’s real chicken, every piece is unique. Looks unique. Feels unique. You won’t find one piece looking exactly like the other.
How to illustrate exactly that? Let’s compare them directly to the main competitor. The chicken nuggets: Bone, Bell, Boot, Ball.
Processed chicken. Pressed into 4 identical shapes. Always the same. Can this be real chicken? Next to them the KFC Crispys naturally stand out – in shape as well as taste.