Kentucky Fried Chicken (KFC) Print Colonel Sanders, 2 by Sid Lee Paris

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Colonel Sanders, 2

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Industry Fast food
Media Print, Magazine & Newspaper
Market France
Agency Sid Lee Paris
Chief Creative Officer Sylvain Thirache
Creative Director Celine Desmoulins, Clement Mornet-Landa
Art Director Sophie Dherbecourt
Copywriter Simon Lamasa
Production La PAC
Director Jeff Low
Released January 2018

Credits & Description

Agency: Sid Lee Paris
Client: KFC France
Ad Title: Colonel Sanders
Chief Creative Officer: Sylvain Thirache - Executive Creative Director
Brand Supervisors: Frédéric Levacher, Pascale Laborde, Sophie Lacroix, Cécile Lequeux
Creative Directors: Céline & Clément Mornet Landa
Agency Supervisors: Johan Delpuech - President, Mehdi Benali - Managing Director, Héloïse Marchal - Account Director, Benoit Fernandes - Account Manager
Copywriter: Simon Lamasa
Art Director: Sophie Dherbecourt
Head of Strategy: Benoit Pellevoizin
Strategist: Patrice Zamy
Head of Production: Thomas Laget
Agency Producer: Marine Redon
Production Company: La\Pac
Producer: Delphine Guerin
Director: Jeff Low
DOP: Martin Ruhe
Music: Sanjiv Sen
Music Producer: Schmooze
Post Production: Mathematic
Post Producers: Jane Jamaux & Paul Crehange
Published: January 2018
Synopsis:
Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now.
KFC, along with its agency Sid Lee Paris, are building his story, launching a new communication platform to kick off the year. The campaign’s inauguration began with an epic 90’ film directed by Jeff Low (La\Pac), which aired in prime time, introducing the enigmatic figure to the population for the first time. The film follows the Colonel who, after overhearing 2 young Frenchmen chatting indifferently about his chicken, embarks on a journey from Kentucky to the Gallic country. Intent on introducing himself, he’s prepared to confront any challenge to explain that his is no ordinary bucket of chicken, that his secret blend of 11 herbs and spices took him over 40 years to perfect (in a remarkably strong American accent of course, lest we forget his origins).