Kerala Tourism Print MARTIAL ARTS by Stark Communications Trivandrum

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MARTIAL ARTS

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Industry Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market India
Agency Stark Communications Trivandrum
Art Director Haridas B.
Copywriter Swarup B.r
Photographer Prabuddha Dasgupta
Account Supervisor Anu Praveen
Released June 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: DEPARTMENT OF TOURISM, GOVERNMENT OF KERALA, INDIA
Product/Service: KERALA TOURISM
Agency: STARK COMMUNICATIONS
Creative Director: Swarup B R
Copywriter: Swarup B R
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Account Supervisor: Anu Praveen
Advertiser's Supervisor: Manoj Kumar T K
Account Manager: Prem Mathew
Planner: Siva Kumar
Account Manager: Prem Mathew
Planner: Siva Kumar
Other Credits: Model: Lakshmi Menon/Stylist: Deepa Varma.

English Translation of Main Headlines
Cultural Reference:
Ad 2 of 3: The martial art form of Kerala, Kalaripayattu, brings legends to life.
Target: Alert Independent Travelers, who seek involved experiences unlike the typical sun-sand-sea traveler.
Objective:
Move from a macro depiction of land to an intimate depiction of experience that captures the mystery and the magic of a rich cultural heritage. Highlight the moment, the "epiphany" that travelers experience here, somewhere between the sensual and the spiritual, the raw and the refined, the real and the surreal.