Ketel One: 'The Pour' GIF-iti by 180 Amsterdam for Ketel One

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Ketel One: 'The Pour' GIF-iti

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Industry Vodka
Media Print, Magazine & Newspaper
Market Netherlands
Agency 180 Amsterdam
Executive Creative Director Al Moseley
Creative Director Galen Graham
Art Director Ben Bartels
Copywriter Joe Craig
Illustrator Insa Bohne
Released April 2013

Credits & Description

Category: Drinks, alcoholic
Brand: Diageo
Agency: 180 Amsterdam
Country: Netherlands
180 Amsterdam and the street artist INSA have taken the craft of painting traditional outdoor advertising and updated it for the digital age. First, they repainted a wall over and over again, creating four 'frames'. Then they edited the frames together to form an animated GIF, or 'GIF-iti' as INSA calls it.

Category: Drinks, alcoholic
URL: https://www.themoderncraftproject.com/images/K1_INSA_GIF-ITI_26MAR13_600pix.gif
Client: Diageo
Agency: 180 Amsterdam
Country: Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Copywriter: Joe Craig
Art Director: Ben Bartels
Agency Producer: Pamela Prior
Illustrator: INSA