Kia Print Jordan by Ariadna Digital

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Industry Cars
Media Print, Magazine & Newspaper
Market Ecuador
Agency Ariadna Digital
Creative Director Kléver Mendoza
Art Director Mario Rodríguez
Copywriter Kléver Mendoza
Illustrator Mario Rodríguez
Released June 2017

Credits & Description

Category: Automotive
Media: Print
Brand: KIA
Agency: Ariadna
Geo: Ecuador
Advertising Agency: Ariadna, Quito, Ecuador
Creative Director / Copywriter: Kléver Mendoza
Art Director / Illustrator: Mario Rodríguez
Additional Credits: Carlos Guzmán, Marco Reyes, Dayana Melo
Published: June 2017
Description:
When deciding about a replacement part, there are many options, there are the knockoffs, the “certified” replicas, and the cheapest ones, but it is actually this what causes bigger damages, with higher costs and even affecting other parts because of this wrong decision.
This is why we decided to show how bad decisions can end with what was going so well.
Seems Like a Good Idea But No Original Parts