Kia Print Reactions by Innocean Toronto

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Reactions

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Industry Cars, Traffic safety
Media Print, Magazine & Newspaper
Market Canada
Agency Innocean Toronto
Creative Director Arron Isaac, Gerald Schoenhoff, Mirko Greenwood
Art Director Arron Isaac, Jeff Popovich
Copywriter Kurtis Martin, Emily Powell
Released January 2018

Credits & Description

Category: Automotive
Media: Print
Brand: KIA
Agency: Innocean
Geo: Canada
Advertising Agency: Innocean Worldwide Toronto, Canada
Creative Directors: Gerald Schoenhoff, Arron Isaac, Mirko Greenwood
Art Directors: Arron Isaac, Jeff Popovich
Copywriters: Kurtis Martin, Emily Powell
Published: January 2018
Synopsis:
Today, with smart phones taking hold of our society there are more distractions than ever. There are endless things to stray your attention from what matters, and in this case – the road. There is always a post more important than the truck coming toward us. Or a tweet that should be dealt with before that turn ahead. This is a campaign that aimed to raise awareness socially and in national newspapers to tell people to put the phone down.
React to the road, not your social channels. Keep your eyes on the road.