Kia Print Space Babies by David&Goliath

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Space Babies

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market United States
Agency David&Goliath
Executive Creative Director Colin Jeffery
Released January 2013

Credits & Description

David&Goliath will be featuring a :60 second in-game spot for Kia Motors of America during the fourth quarter of Super Bowl XLVII that will answer the age old question: “Where do babies come from?”
For generations, inquisitive young minds have asked the burning question that all parents dread. A question that has left many dads and moms stuttering, searching for the words that will help them escape an awkward yet truthful situation. On February 3, with more than 100 million people watching, D&G will tell the story that hasn’t been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV.
To help our young, nervous dad, navigate through this delicate question, director Jake Scott helms a 60-second mini-movie that takes viewers on a nine month journey. It’s set on the distant planet of “Babylandia” and follows baby boys, baby girls, baby dogs, baby pandas and more on their journey to Earth to join their new families.
Dad also has the help of his 2014 Kia Sorento Limited. With its many features, it has an answer for everything. When his curious young son begins to offer an alternative theory passed on by a friend, his quick-thinking father calls upon the UVO voice-activated jukebox feature to hurriedly change the subject and survive another day in the adventures of parenthood. It’s all part of a larger, "It has an answer for everything" integrated campaign that includes digital, social and cinema.
So whether you love babies, animals, blockbusters, or simply have curious children, you won’t want to miss the biggest Super Bowl launch ever.
Founder and Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery