|Industry||Shaving, Health & Pharmaceuticals|
|Media||Print, Magazine & Newspaper|
|Agency||Oddfellows Dentsu Sydney|
|Executive Creative Director||Wayne Maloney|
|Art Director||Anton Heckendorf|
Credits & Description
Despite being a major player in the UK market, King of Shaves was virtually unheard of in Australia. So they needed a high impact campaign that would build quick awareness and instant sales in an unforgiving menâs grooming market. In line with their challenger brand mentality, Oddfellows, Sydney developed an in-your-face campaign challenging men to not only reject the old-fashioned norms of shaving, but to give them a big 'up yours'.