King of Shaves Print King of Shaves: FAQ Your Shaving Routine by Oddfellows Dentsu Sydney

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King of Shaves: FAQ Your Shaving Routine

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Industry Shaving, Health & Pharmaceuticals
Media Print, Magazine & Newspaper
Market Australia
Agency Oddfellows Dentsu Sydney
Executive Creative Director Wayne Maloney
Art Director Anton Heckendorf
Copywriter George Organ
Released July 2011

Credits & Description

Despite being a major player in the UK market, King of Shaves was virtually unheard of in Australia. So they needed a high impact campaign that would build quick awareness and instant sales in an unforgiving menâs grooming market. In line with their challenger brand mentality, Oddfellows, Sydney developed an in-your-face campaign challenging men to not only reject the old-fashioned norms of shaving, but to give them a big 'up yours'.
Category: Cosmetics & toiletries
Client: King of Shaves
Agency: Oddfellows, Sydney
Country: Australia
Executive Creative Director: Wayne Maloney
Copywriter: George Organ
Art Director: Anton Heckendorf
Account Director: Simon Kawaguchi