ROAD SIGN by J. Walter Thompson London for Kit-kat

Adsarchive » Print ads » Kit-kat » ROAD SIGN

ROAD SIGN

Pin to Collection
Add a note
Industry Bars
Media Print, Magazine & Newspaper
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Art Director Simon Horton, Hannah Ford
Photographer Gareth Iwan Jones
Account Supervisor Christopher Godfree
Typographer Casa Hamid
Released April 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: NESTLÉ
Product/Service: KIT KAT
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Apr 14 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Copywriter: Hannah Ford/Simon Horton
Art Director: Simon Horton/Hannah Ford
Photographer: Gareth Iwan Jones
Typographer: Casa Hamid
Art Buyer: Stuart Heyburn/Jack Faber
Account Supervisor: Christopher Godfree

English Translation of Main Headlines
We subverted the traditional UK road sign that denotes ‘Men at Work’, to show a workman on his break enjoying a KitKat.