Kitadol: HERO-SARA by Prolam Y&R Santiago for Kitadol

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Kitadol: HERO-SARA

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Industry Health & Pharmaceuticals
Media Print, Magazine & Newspaper
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Cesar Ojeda, Tony Sarroca, Cristobal Arteaga, Alvaro Becker, Francisco Cavada
Creative Director Max Konig
Art Director Fabrizio Capraro-Silviana Mercado, Juan Pablo De Urrutia
Copywriter Tomas Cisternas-Mirko Pavlovic
Photographer Patricio Pescetto
Released June 2011

Awards

Cannes Lions 2011
Press Lions OTC Pharmacy Silver

Credits & Description

3 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: HERO-SARA
Advertiser/Client: LABORATORIO CHILE
Product/Service: KITADOL
Entrant Company: PROLAM Y&R, CHILE
Advertising Agency: PROLAM Y&R, CHILE
Executive Creative Director: Tony Sarroca/Alvaro Becker/Francisco Cavada
Creative Director: Max Konig
Art Director: Pablo Urrutia/Fabrizio Capraro
Copywriter: Tomas Cisternas
Account Manager: Francisco Cardemil
Photographer: Patricio Pescetto