PHONEBOOK RIDE! RIDE! by Dentsu Inc. Tokyo for Kodansha

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PHONEBOOK RIDE! RIDE!

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Industry Yellow Pages & Directories, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yuki Kishi
Creative Director Saori Watanabe
Art Director Masaharu Kurosu
Copywriter Yosuke Murai
Producer Yasuhiro Kawasaki, Matsumoto Takahiro
Released April 2010

Credits & Description

Category: Mobile Advertising
Advertiser: KODANSHA
Product/Service: PHONEBOOK
Agency: DENTSU
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Entry URL: http://www.mobileart.jp/phonebook/award/index_en.html
Executive Creative Director: Kishi Yuki (Dentsu)
Creative Director: Watanabe Saori (Dentsu)
Art Director: Kurosu Masaharu (Dentsu)
Copywriter: Murai Yosuke (Dentsu)
Programing Director / Programmer: Fukatsu Takayuki (Art & Mobile)
Programmer: Mori Takuma
Chief Producer: Kishiro Shinya (Robot Communications)
Producer: Matsumoto Takahiro (Robot Communications)
Producer: Kawasaki Yasuhiro (Robot Communications)
Animation Producer: Matsumoto Emi (Robot Communications)
Animation Production Manager: Itoh Maki (Robot Communications)
Planning Director: Tanaka Tomoko (Robot Communications)
Animator: Sugisaki Takashi
Sound Producer: Mito Koji (Aiin)
Sound Effect Designer: Sasaki Hideaki (ONPa)

English Synopsis
Although the iPhone has increasing numbers of users in the world, it’s generally used by business people for his/her own sake. Our Phone Book project has started by challenging to make it the communication tool between parent and child. All you have to do is to set the parent’s iPhone in the child’s book to enjoy it together, which creates new parent-child communication around mobile phone.