INK CARTRIDGE by Ingo Stockholm for KontorAB

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INK CARTRIDGE

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Industry Stationery
Media Print, Magazine & Newspaper
Market Sweden
Agency Ingo Stockholm
Creative Director Bjorn Stahl
Art Director Marcus Enstrom
Copywriter Josefine Adner
Account Supervisor Douglas Sandor
Released April 2011

Credits & Description

Category: Business Equipment & Services
Advertiser: KONTOR
Product/Service: OFFICE SUPPLIES
Agency: INGO STOCKHOLM
Type Of Ad: Newspaper
Date of First Appearance: Apr 11 2011
Entrant Company: INGO STOCKHOLM, SWEDEN
Creative Director: Björn Ståhl
Copywriter: Josefine Adner
Art Director: Marcus Enström
Account Supervisor: Douglas Sandor
Advertiser's Supervisor: Bruno Carinci
Account Manager: Ulrika Grevin
Other Credits: Final Art Richard Landérus

English Translation of Main Headlines
Who says a price-focused, low interest product ad has to be boring?

This ad is part of a campaign to present KONTORAB’s many great offers of office supplies (ink cartridges, paper clips, staples etc). By integrating the use of these in the editorial in a different and playful manner we wanted to catch the readers’ attention, get them interested and put a smile to their face.

The ad ran in Metro – a newspaper (freesheet) that is read by most people in Sweden travelling to and from work.