Alcoho-Lock / Worlds First Breathalyzer Bike Lock by Grey Tokyo for KOOWHO

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Alcoho-Lock / Worlds First Breathalyzer Bike Lock

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market Japan
Agency Grey Tokyo
Director Yuki Mondo
Executive Creative Director Yasushi Ogata
Art Director Takanori Sakamoto
Copywriter Hideaki Sato
Photographer Keiko Kanno
Editor Kenichi Hirai
Production Amana Tokyo
Released January 2016

Credits & Description

Brand: Koowho
Advertiser: Koowho
Agency: Grey Tokyo, Tokyo/Grey Group Singapore, Singapore
Executive Creative Director: Yasushi Ogata
Copywriter: Hideaki Sato
Art Director: Takanori Sakamoto
Web Director: Isao Akutsu
Account Director: Yosuke Tanno
Project Manager: Kentaro Muraishi
Pr Producer: Wataru Seki
Film Production Company: Amana Inc., Tokyo
Director: Yuki Mondo
Cinematographer: Jin Ito
Gaffer: Shinichi Miyaki
Film Producer: Shinichi Kuwabara/Tetsushi Kondo
Production Manager 2: Ryoma Kurata
Post-Production Company: Cutters, Tokyo
Editor: Kenichi Hirai
Colorist: Ben Conkey
Ma: Makoto Kawame
Special Effects Company: Amsyt Technologies, Uttar Pradesh
Ceo & Founder: Mayank Kushwaha
Print Production Company: Amana Inc., Tokyo
Photographer: Keiko Kanno
Retoucher 2: Rumi Ando
Background Overview: Compared To Drunk-Driving, Drunk-Riding Seems Irreprehensible. In Japan, However, Drunk-Riding Is A Crime. It Is Considered A Violation Of Road Traffic Law And Is Subjected To A Fine Under 1 Million Jpy Or A Less Than 5 Year Sentence. Despite The Penalty, People Still Continue To Drink And Ride, And This Can Lead To Serious Accidents. Our Mission Was To Let As Many People Know That Drunk-Riding Is Illegal And Dangerous. As A Solution To Drunk-Riding, Pro-Cycle Shop Koowho Developed And Introduced Its Worlds First Breathalyzer Bike Lock – Alcoho-Lock, Which Is System That Integrates Lock And Smartphone App. This Unique Solution Which Incorporates The Power Of Love To Stop Drunk-Riding Buzzed Overnight. It Also Succeeded In Raising Awareness Towards The Dangers Of Drunk-Riding Outside Of Japan. Just A Prototype Lock, A Simple Website And A 4-Page Press Release Was All We Needed.