WHOLE NEW SCALE 2 by Hs Ad for Korean Air

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WHOLE NEW SCALE 2

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Industry Airlines
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Executive Creative Director Bo Hynn Hwang
Creative Director Stephen Prior
Art Director Jong-Chan Lee
Copywriter Eun Kyong Jung, Tary Chung
Released October 2010

Credits & Description

Category: Art Direction
Advertiser: KOREAN AIR
Product/Service: KOREAN AIR
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Oct 21 2010
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Executive Creative Director: Bo Hynn Hwang
Creative Director: Stephen Prior
Copywriter: Eun Kyong Jung/Tary Chung
Art Director: Jong Chan Lee
Planner: Connie Park/Hee Jun Lee

English Translation of Main Headlines
Experience service on a wlole new scale

The expression of the excelling service and quality presented by Korean Air.
Shows that Korean Air provides services beyond expectations, fitting for their customers, who live lives on a whole new scale.