Kraft Print Hotter by Miami Ad School New York

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Hotter

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper
Market United States
Agency Miami Ad School New York
Art Director Hortense Fournier
Copywriter Chandani Karnik
Released September 2017

Credits & Description

Category: Food
Media: Print
Brand: Kraft
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik
Published: September 2017
Description:
Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.
Behavioral Insight: Most millennials talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.
When you're single and only getting hotter