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Industry Alcoholic drinks & Tobacco
Media Print, Magazine & Newspaper
Market Turkey
Agency Rafineri
Creative Director Ufuk Uslu, Orkun Demirelli
Copywriter Emir Yuksel
Account Supervisor Rida Kirasi
Typographer Ebru Sile Goksel
Illustrator Bora Baskan
Released February 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: MEY
Product/Service: KULUP RAKI
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Feb 26 2011
Entrant Company: RAFINERI, Istanbul, TURKEY
Chief Creative Officer: Ayse Bali/Murat Cetinturk
Creative Director: Orkun Demirelli/Ufuk Uslu
Copywriter: Emir Yuksel
Art Director: Ebru Sile Goksel
Illustrator: Bora Baskan
Typographer: Ebru Sile Goksel
Account Supervisor: Rida Kirasi
Advertiser's Supervisor: Erhan Erol/Gizem Burali
Account Manager: Ela Bilgisel

English Translation of Main Headlines
It it's on the table, neither hand symbals nor shrill pipes nor drunkedness are welcome.

(Hand cymbals (zil) and shrill pipes (zurna) are musical instruments. And "zil-zurna" means "wasted" in Turkish)

Note: Kulup Raki is one of the oldest raki brands in Turkey. It is known as Ataturk's favorite drink.
It's label never changed since it was born.
It's nostalgic, classic and the gentelman's raki.
It's the raki of the bright, intellectual minds who are aware and discuss about problems in Turkey and the world.
This whole campaign is a tribute to old raki traditions & people who follow those.