La Cimade Print Fight by Josiane Paris

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Industry Public awareness
Media Print, Magazine & Newspaper
Market France
Agency Josiane Paris
Art Director Valentin Guiod, Min-Hyung Choi
Copywriter Valentin Guiod, Min-Hyung Choi
Photographer Espen Rasmussen
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: La Cimade
Agency: Josiane
Geo: France
Advertising Agency: Josiane, Paris, France
Art Directors / Copywriters: Valentin Guiod, Min-Hyung Choi
Photographer: Espen Rasmussen
Published: September 2017
For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.
In 2024 athletes will fight to win. Every day refugees fight to live. #LivingIsWinning