La Quiniela Print Passion by RKpeople Madrid

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Passion

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market Spain
Agency RKpeople Madrid
Creative Director Diego Martínez-Casariego
Art Director Wenceslao Cubas
Copywriter Diego Martínez-Casariego
Illustrator Nacho Rojo, Nacho De Diego, Ivan Solbes, David De Ramón, Bandid8, Ink Bad company
Released February 2017

Credits & Description

Category: Gambling
Media: Print
Brand: La Quiniela
Agency: RKpeople
Geo: Spain
Advertising Agency: RKpeople, Madrid, Spain
Creative Director: Diego Martínez-Casariego
Art Director: Wenceslao Cubas
Copywriter: Diego Martínez-Casariego
Illustrator: Bandid8, David de Ramón, Nacho de Diego, Nacho Rojo / Ink Bad company, Iván Solbes
Published: February 2017
Description: La Quiniela turns 70, making it the oldest sports bet in Spain. We wanted to illustrate our 70 years of life. And what better way to do it than through what defines it as a product; The emotions. So we decided to create a journey through the history of the emotions that awakens our product from the hand of 6 graphic illustrators, who gave their personal vision to each one of the emotions that we wanted to describe.