Lacoste Print Red Polo by BETC

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Red Polo

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Industry Apparel, Clothing & Footwear, Clothing
Media Print, Magazine & Newspaper
Market France
Agency BETC
Executive Creative Director Remi Babinet
Creative Director Safia Bouyahia
Art Director Jean-Charles Guillet
Copywriter Caroline Cornu
Released August 2013

Credits & Description

Stayingin line with the spring 2013 campaign, LACOSTE once again puts the Polo at theheart of its Autumn-Winter communication with an international campaignorchestrated by BETC. This year, LACOSTE celebrates its 80 years with a legacy of elegance, authenticityand joy. The anniversary is also an opportunity for the brand to celebrate itsiconic Polo L.12.12. The Polo has its origins in sports, but in 2013, the Lacoste Polo has definitely establisheditself in the world of fashion. Timeless, its "Unconventional Chic" spiritlives through the campaign. The Polo, being an essential in the feminine aswell as the masculine wardrobe, it's more than a piece of clothing, it revealsa state of mind, a way of life that celebrates the everyday chic. The new press and outdoor campaign celebrates movement through elegant gestures andpostures. A strong body language which is at the time unique and simple. Thecampaign was photographed by David Sims, and portray the models Suvi Koponen and Clement Chabernaud.
Category: Clothing & footwear
Client: Lacoste
Agency: BETC Paris
Country: France
Executive Creative Director: Rémi BABINET
Creative Director: Safia BOUYAHIA
Art Director: Jean-Charles Guillet
Copywriter: Caroline Cornu
AGENCY MANAGEMENT: Bertille Toledano / Christine Leblond