Lacplesis Print Lacplesis: Discover real life, Bike by McCann Erickson Vilnius

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Lacplesis: Discover real life, Bike

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Lithuania
Agency McCann Erickson Vilnius
Creative Director Jonas Valatkevicius
Art Director Ernesta Valantiejute
Copywriter Audrius Puidokas
Released April 2012

Credits & Description

Discover real life

Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas