Lacplesis: Discover real life, Surf by McCann Erickson Vilnius for Lacplesis

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Lacplesis: Discover real life, Surf

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Lithuania
Agency McCann Erickson Vilnius
Creative Director Jonas Valatkevicius
Art Director Ernesta Valantiejute
Copywriter Audrius Puidokas
Released April 2012

Credits & Description

Discover real life
Dzius

Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas