LALCEC Print Prejudices: Black by La Comunidad Buenos Aires

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Prejudices: Black

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Industry Against Cancer
Media Print, Magazine & Newspaper
Market Argentina
Agency La Comunidad Buenos Aires
Executive Creative Director Ramiro Raposo, Fernando Sosa
Creative Director Mariano Gamba, Rodrigo Greco
Creative Augusto Callegar, Pedro Mezzini
Released June 2017

Credits & Description

la comunidad, the Buenos Aires office of innovative, cross-cultural agency the community has launched a new campaign for LALCEC (Liga Argentina de Lucha Contra el Cancer or the Argentinian League Against Cancer). The spots and print ads of the skin cancer awareness campaign entitled"Prejudices" focus in on three ethnic groups Black people, Muslims and Latinos and use racially prejudiced language to describe what appears to be these ethic groups but in reality it's the moles that are being described with the provocative language.
Media: Print
Category: Health & safety
Client: Lalcec
Agency: La Comunidad
Country: Argentina
Campaign: “Prejudices” – “Black,” “Latino,” “Muslim”
Agency: La Comunidad
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creative Team: Augusto Callegar, Pedro Mezzini
Group Account Director: Sebastián Díaz
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García

Production Company: Austria
Director: Sebastían Sanchez
Executive Producer: Juan Manuel Menvielle
Director of Photography: Juan Costamagna
Wardrobe: Lucia Beruti, Delfina de Forteza
Post Producción: Ignacio Parodis

Sound: Porta Estudio
Editor: Ignacio Parodis
Music: Happy Together
Client: Lalcec
Executive Director: Diego Paonessa