|Media||Print, Magazine & Newspaper|
|Agency||La Comunidad Buenos Aires|
|Executive Creative Director||Ramiro Raposo, Fernando Sosa|
|Creative Director||Mariano Gamba, Rodrigo Greco|
|Creative||Augusto Callegar, Pedro Mezzini|
Credits & Description
la comunidad, the Buenos Aires office of innovative, cross-cultural agency the community has launched a new campaign for LALCEC (Liga Argentina de Lucha Contra el Cancer or the Argentinian League Against Cancer). The spots and print ads of the skin cancer awareness campaign entitled"Prejudices" focus in on three ethnic groups Black people, Muslims and Latinos and use racially prejudiced language to describe what appears to be these ethic groups but in reality it's the moles that are being described with the provocative language.