BEEF by Y&R London for Land-Rover

BEEF

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Y&R London
Art Director Tim Brookes
Copywriter Phil Forster
Typographer Lee Aldridge
Released July 2011

Credits & Description

Category: Art Direction
Advertiser: LAND ROVER
Product/Service: DEFENDER
Agency: RKCR/Y&R
Chief Creative Officer: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Typographer: Lee Aldridge

English Translation of Main Headlines
The Land Rover Defender is a vehicle that can tackle almost anything. Used in the most demanding situations around the world the Defender is as tough as they come.
To promote this RKCR/Y&R have launched a new press campaign in targeted media. The ads are expertly crafted collages, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment in which you take it…