Cloud Collector by Y&R Johannesburg for Land-Rover

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Cloud Collector

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Industry Cars, SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Graham Lang
Art Director Ishmaeel Chetty
Copywriter Nkanyezi Masango, Ameer Saban
Released October 2011

Credits & Description

The Land Rover Defender is built for purpose and this ad from Y&R South Africa cleverly dramatises it's legendary capabilities and the extremes that they can endure. The ad also taps into the "Go Beyond" mentality of those that drive them.This ad breaks in Migrate Magazine and will be used in automotive press.
Category: Automotive
Client: Land Rover
Agency: Y&R South Africa
Country: South Africa
Executive Creative Director: graham lang
Art Director: Ishmaeel Chetty
Copywriter: Nkanyezi Masango
Copywriter: Ameer Saban