|Industry||Cars, SUV & Four Wheel Drive|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Firstbase Illustrator - Graham Lang|
|Art Director||Ishmaeel Chetty|
|Copywriter||Nkanyezi Masango, Ameer Saban|
Credits & Description
The Land Rover Defender is built for purpose and this ad from Y&R South Africa cleverly dramatises it's legendary capabilities and the extremes that they can endure. The ad also taps into the "Go Beyond" mentality of those that drive them.This ad breaks in Migrate Magazine and will be used in automotive press.