Land Rover Print Lion by M&C Saatchi Tel-Aviv


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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Israel
Agency M&C Saatchi Tel-Aviv
Chief Creative Officer Tzur Golan
Copywriter Tzur Golan
Released March 2018

Credits & Description

Media: Print
Category: Automotive
Client: Land Rover
Agency: M&C Saatchi Tel-Aviv
Country: Israel
Chief Creative Officer/Copywriter: Tzur Golan
Group Account Director: Idit Zemmer
Account Director: Rotem Pockard
Designer: Aviram Segev
Published: April 2018
Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued in January 2016, just over two years ago. Having said that, the icon will return. Meanwhile Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.