Land Rover Print Family Mode, 1 by M&C Saatchi Tel-Aviv

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Family Mode, 1

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper
Market Israel
Agency M&C Saatchi Tel-Aviv
Executive Creative Director Tzur Golan
Art Director Alon Avni
Copywriter Uri Marek
Released July 2018

Credits & Description

Media: Press
Category: Automotive
Country: Israel
Group Content Director: Idit Zemmer
Executive Creative Director: Tzur Golan
Art Director: Alon Avni
Copywriter: Uri Marek
Account Director: Rotem Pockard
We're living in the age of screens, the majority of us are addicts in one way or another. The ability to disconnect is the ability to connect to the world around us. Land Rover Israel decided to take on the job and act. Instead of communicating the car's technological abilities they chose to communicate the car's ability to connect members of the family to one another. Instead of staying at home on "Screen Mode" move to Family Mode (a take-off on the well-known Airplane Mode go with the whole family into the car, and out of the disconnected world.