Tears by Spring Vancouver for LARPING League

Tears

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Canada
Agency Spring Vancouver
Creative Director Rob Schlyecher
Released May 2013

Credits & Description

Media: Print
Category: Recreation & Leisure
Agency: Spring
Brand: LARPING League
Geo: Americas, Canada
Despite a passionate member base, The Vancouver Live action role playing (LARPING) League was struggling to attract new members. They required a campaign that would both raise awareness within the local LARPING community and attract new followers to the organization. A print campaign that emphasized the real life quality of the LARPING fantasy experience tempered with a wink to reality.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer / Copywriter: Jeremy Grice
Account Handler: Stephen Young