Las Vegas Convention And Visitors Authority (LVCVA) Print Everyone is welcome, 3 by R&r Partners

Everyone is welcome, 3

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Industry Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market United States
Agency R&r Partners
Executive Creative Director Arnie Digeorge
Creative Director Doug Finelli
Photographer Brian Kuhlmann
Released January 2013

Credits & Description

Media: Print
Category: Transport & Tourism
Agency: R&R Partners
Brand: Las Vegas Convention and Visitors Authority
Geo: Americas, United States
Everyone's welcome, even straight people.

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Art Director:Mark Naparstek
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann
Published: 2012