SHEMALE by McCann Buenos Aires for Latinstock

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SHEMALE

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Industry Photo Development, Website, Advertising & Communication
Media Print, Magazine & Newspaper
Market Argentina
Agency McCann Buenos Aires
Executive Creative Director Damian Kepel, Sebastian Castañeda
Creative Director Rodrigo Garcia Polignano, Mariano Legname, Ignacio Coste, Francisco Espósito
Art Director Juan Lodola, Carlos Martinez Cabrera
Copywriter Sebastian Lombroni
Photographer Studio Wallace
Released February 2010

Credits & Description

Category: Advertising & Media
Advertiser: LATINSTOCK
Product/Service: IMAGE BANK
Agency: McCANN ERICKSON ARGENTINA
Executive Creative Director: Sebastián Castañeda
Creative Director: Francisco Esposito/Ignacio Coste/Mariano Legname/Rodrigo Polignano
Copywriter: Sebastián Lombroni
Art Director: Juan Lodola/Carlos Cabrera
Photographer: Studio Wallace
Type Of Ad: Magazine
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: McCANN ERICKSON ARGENTINA, Buenos Aires, ARGENTINA

English Translation of Main Headlines
The idea of this campaign is to show how a picture on the internet can complicate your life. While at Latinstock.com you can find millons to simplify it. The concept used for this campaign was "On the web, for each pic that makes your life harder, there are thousands that make it easier"