Latinstock Print THE POSTCARD THAT SEES MORE by Momentum Ogilvy & Mather Lima

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THE POSTCARD THAT SEES MORE

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Industry Photo Development, Website
Media Print, Magazine & Newspaper
Market Peru
Agency Momentum Ogilvy & Mather Lima
Art Director Humberto Kian
Copywriter Rodrigo Melgar, Luis Rios
Photographer René Funk
Released August 2011

Credits & Description

Category: Corporate Image & Information
Advertiser: LATINSTOCK
Product/Service: IMAGE BANK
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya (Ogilvy Perú)
Copywriter: Rodrigo Melgar (Ogilvy Perú)
Art Director: Humberto Kian (Ogilvy Perú)
Copywriter: Luis Ríos (Ogilvy Perú)
Account Manager: Oscar Vidaurreta (Ogilvy Perú)
Agency Producer: Carla Chuiman (Ogilvy Perú)
Producer Assitant: Maria Jose Martinez (Ogilvy Perú)
Photographer: Rene Funk (Photographer)
Key Account Manager: Renso Paredes (Latinstock Perú)
Chief Executive Officer: Vince Maeshiro (Latinstock Perú)
Media placement: Mailing - Go Cards - Febraury 2012

Describe the objective of the promotion.
Latinstock wanted to increase the traffic for searches and buying of the images in our photo stock, by communicating that they have the image bank with most photographs. More photographs mean more options for our target's creativity.

Describe how the promotion developed from concept to implementation.
Using our concept More Photos Than You Can See, we sent a special gift to all designers, copywriters and art directors of advertising agencies and editorial houses:
The postcard that sees more.

A postcard that makes a clear statement about what you can see in our image bank, and explains it in an interactive way that the photograph you are looking for or you imagine for your idea you can multiply into more options with us. And this postcard comes with a promotional 20% discount.

Explain why the method of promotion was most relevant to the product or service.
We create a postcard that interacts with our target, this postcard represents the exact box on our site to choose and purchase our photos, and we took it into reality with a real vision, and with a real experience we teach the target that our brand has more visions than you think. Than you see. All in this brand experience with a promotional gift, all in a simple postcard.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Our Main Results:

5,360 subscriptions during the 2 following months of shipment.
61% more visits to our site.
26% more downloads and sales in the months after shipment.