Lottery by Y&R Lima for League Against Cancer

Lottery

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Industry Against Cancer
Media Print, Magazine & Newspaper
Market Peru
Agency Y&R Lima
Executive Creative Director Fernando Iyo, Tin Sanchez
Art Director Edher Espinoza, Jorge Rocca
Copywriter Sergio Cuenca, Nonoy Magda Pérez de la Vega
Photographer Alex Freundt
Account manager Macarena Silva
Released May 2016

Credits & Description

Life stories of success, joy and triumph written on people's skins, being ended abruptly by a mole simbolizing death by skin cancer.
Media: Print
Category: Health & safety
Client: League Against Cancer
Agency: Y&R Lima
Country: Peru
Executive Creative Director: Christian "Tin" Sanchez
Executive Creative Director: Fernando Iyo
Creative Director: Sergio Cuenca
Art Director: Jorge Rocca
Art Director: Edher Espinoza
Copywriter: Sergio Cuenca
Copywriter: Nonoy Magda
Agency Producer: Leicy Marquez
Photographer: alex freundt
Retoucher: Midas Digital
Retoucher: Jorge Rocca
Account manager: Macarena Silva