LIFE OF GEORGE by hello monday for LEGO

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LIFE OF GEORGE

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Industry Toys
Media Print, Magazine & Newspaper
Market Denmark
Agency hello monday
Creative Director Jakob Kahlen
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Augmented Mobile Experience Bronze
Mobile Lions Products Bronze

Credits & Description

Type of entry: Creative Use Of Technology
Category: Augmented Mobile Experience
Advertiser: LEGO
Product/Service: LIFE OF GEORGE
Agency: HELLO MONDAY Copenhagen, DENMARK
Advertiser LEGO
Product LIFE OF GEORGE
Entrant HELLO MONDAY Copenhagen, DENMARK
Type of Entry: Creative Use Of Technology
Category: Augmented Mobile Experience
Title: LIFE OF GEORGE
Advertiser/Client: LEGO
Product/Service: LIFE OF GEORGE
Entrant Company: HELLO MONDAY Copenhagen, DENMARK
DM/Advertising Agency: HELLO MONDAY Copenhagen, DENMARK
2nd DM/Advertising Agency: EYECUE VISION Copenhagen, DENMARK
Creative Director: Jakob Kahlen (Hello Monday)
Art Director And Illustrator: Johanne Bruun Rasmussen (Hello Monday)
Art Director And Illustrator: Jeppe Aaen (Hello Monday)
Interactive Designer And Illustrator: Brian Lund Lauridsen (Hello Monday)
Project Manager: Karen Cecilie Sørensen (Hello Monday)
Brief Explanation
Life of George is the world's first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.