LEGO Print Mars by Grey Paris

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Industry Toys
Media Print, Magazine & Newspaper
Market France
Agency Grey Paris
Art Director Laetitia Chretien - Quentin Deronzier
Copywriter Jean-Francois Le Marec - Dimitri Hekimian
Released March 2013

Credits & Description

Media: Print
Category: Games & Toys
Agency: Grey
Brand: Lego
Geo: Europe, France
While NASA’s Curiosity Mars Rover is exploring Mars and making the headlines,
we made a contextual visual for expressing that creativity is going beyond reality with LEGO.
The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.
Advertising Agency: Grey, Paris, France
Executive Creative Directors: Thierry Astier, Stéphane Eynard
Copywriter: Dimitri Hekimian
Art Director: Quentin Deronzier
Art buying: Catherine Jarno
Strategic Planning Director: Alexis de Montaigu
Head of Digital: Damien Ricci
Account Director: Laurence Cormier