Legoland Print Legoland Tug of War, Boy by VML New York

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Legoland Tug of War, Boy

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Industry Leisure Parks
Media Print, Magazine & Newspaper
Market United States
Agency VML New York
Creative Group Head Debbi Vandeven
Chief Creative Officer Mike Wente
Associate Creative Director Guto Monteiro, Gabriel Jardim
Creative Director Harsh Kapadia
Art Director Gabriel Jardim
Copywriter Guto Monteiro
Production STUDIO NUTS
Released April 2017

Credits & Description

LEGOLAND Florida is a theme park designed for kids aged 2 - 12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.
Media: Print
Category: Travel, transport & tourism
Client: LEGOLAND
Agency: VML
Country: United States of America
Global Chief Creative Officer: Debbi Vandeven VML
Chief Creative Officer, North America: Mike Wente VML New York
Creative Director: Harsh Kapadia VML New York
Associate Creative Director (art director): Gabriel Jardim VML New York
Associate Creative Director (Copywriter): Guto Monteiro VML New York
Senior Producer: Tamara Lund VML New York
Group Director, Client engagement: Becka Vigorito VML New York
Supervisor, Client Engagement: Julia Mooradian VML New York
Illustration: Studio Nuts Studio Nuts
Vice President of Marketing & Sales: Rex Jackson LEGOLAND Florida Resort
Head of Marketing: Audrey Padgett LEGOLAND Florida Resort