Mint by The Reactor for Lekker

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Mint

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Industry Bicycles
Media Print, Magazine & Newspaper
Market Australia
Agency The Reactor
Art Director Nick Brown
Copywriter Angus Smallwood, Chris Taylor
Producer Monica Clapcott
Photographer Tintin Hedberg
Service Agency CI Studios
Illustrator Michelle Gaudion
Released May 2013

Credits & Description

Dutch bicycle brand, Lekker has launched a tasty new print campaign for people who ride bikes attractive via Melbourne advertising agency, The Reactor.
The campaign seeks Lekkerâs new series Jordaan model bikes, available in colors that also promote good flavors, licorice, mint and blue heaven.
Media: Print
Category: Travel, transport & tourism
Client: Lekker Bicycles
Agency: The Reactor
Production: CI Studios
Country: Australia / New Zealand
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriter: chris Taylor
Copywriter: Angus Smallwood
Producer: Monica Clapcott
Photographer: Tintin Hedberg
Retoucher: Jason Ridell
Fashion Stylist: Ryan Brown
Illustrator: Michelle Gaudion
Hair & Makeup - Erin O'brien
Hair & Makeup Assistant - Sarah Powell
Food Stylist - Ali Nardi
Food Stylist Assistant - Marie Eon
Photography Assistant - Olivia Tran
Digital Operator - Daniel Herrmann
DOP (Behind the scenes) - James Morgan
Editor (Behind the scenes) - Jasmin Gross