See. Good. Daily, 2 by Truth Collective for Lenscrafters

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See. Good. Daily, 2

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Industry Prescription Eyewear
Media Print, Magazine & Newspaper
Market United States
Agency Truth Collective
Director Adam Neustadter
Executive Creative Director Jeremy Schwartz
Released July 2017

Credits & Description

Client: Luxottica Group (parent company of LensCrafters)
Client creatives: Mitch Wessels (Luxottica Group)
Country: US
Agency: Truth Collective
Executive Director: Jeremy Schwartz, Truth Collective
Strategy Lead: John Roberts (Truth Collective)
Agency Producer: Barry Sonders, PF100
Director: Adam Neustadter, Director
Executive Producer: Malcolm Wax
Music Director: David Schuler

Synopsis:
Sharing with you a breaking campaign from Truth Collective, LensCrafters’ creative agency, as they launch the new phase of the successful ‘See. Good. Daily’ campaign for the brand. It broke this week in Boston based cinema and digital as well as TV in Orlando. Digital channels will be live on a rolling basis.

The campaign brings the message of ‘seeing life through a different lens’ to the brand, creating deep emotions to LensCrafter’s core values of helping people see better. The spots, shot in Los Angeles, introduces ‘The Good Portal,’ a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.

When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented ‘Los Angeles Children’s Orchestra’ and ‘MUSYCA’, California’s leading performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments. An original song was scored for the campaign titled, ‘See. Good. Music.’ and two-time Grammy-nominated, David Schuler. Now based in Los Angeles, he is originally from the hometown of Truth Collective -- Rochester.

This is the second iteration of the See.Good.Daily. campaign from the brand/agency. Late last year, the campaign officially kicked off with a unique creative media approach for the fully integrated campaign, including social engagement, digital content and a firsthand experience with customers on the streets of NYC, Boston, Chicago, Columbus and more. Street teams bought 477 coffees, held 29 umbrellas, handed out 2160 sunflowers, paid for 21 loads of laundry, posted 2160 notes of affirmation, mailed back one lost-and- found wallet, and inspired 2.24mm social media impressions.