L'Equipe: Bolt by DDB Paris for L'Equipe

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L'Equipe: Bolt

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Industry Newspapers
Media Print, Magazine & Newspaper
Market France
Agency DDB Paris
Executive Creative Director Sylvain Thirache, Alexandre Hervé
Art Director Paul Kreitmann
Copywriter Alexis Benoit
Released July 2012

Credits & Description

Category: Publications & media
Brand: L'Equipe
Agency: DDB Paris
Country: France
On an idea of DDB Paris, the daily paper challenges Usain Bolt, the man of all records ⦠On July 26th, on the eve of the opening of the Olympics of London, of which Usain Bolt will be one of the big stars, LâEquipe is going to beat a world record!

Category: Publications & media
Client: L'Equipe
Agency: DDB Paris
Country: France
Executive Creative Director: Alexandre Herve
Art Director: Paul Kreitmann
Copywriter: alexis benoit
Agency Supervisor: Jean-Luc Bravi, Florent Depoisier, Olivier Massanella

Advertiserâs Supervisor: Damien Darroman, Amaury Kergoet