Estate by Saatchi & Saatchi Sydney for Lexus

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Estate

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Industry Cars
Media Print, Magazine & Newspaper
Market Australia
Agency Saatchi & Saatchi Sydney
Executive Creative Director Damon Stapleton
Art Director Nils Eberhardt
Copywriter Steve May
Released June 2012

Awards

Cannes Lions 2013
Press Lions Product & Service; Cars Silver

Credits & Description

Media: Print
Geo: Australia
Category: Automotive
Agency: Saatchi & Saatchi
Brand: Lexus
In this campaign we see a Lexus driving through three different populated parts of town at night. Because of its impressively powerful car audio system, the Lexus has left behind a trail of lights, due to people being awoken by the loud stereo and switching their house lights on.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Steve May
Typography: Tod Duke-Yonge
Retouch: Sevengreen Post
Productions: Mark Sterne, Toby & Pete
Art Buyer: Skye Houghton
Account Director: Lizzy Bourke
Group Account Director: Jasmin Barnes