TORI 500 by TEAM ONE El Segundo for Lexus

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TORI 500

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency TEAM ONE El Segundo
Associate Creative Director Eric Arnold
Executive Creative Director Alastair Green
Creative Director David Deroma
Art Director Andrew Mcguire
Copywriter Scott Ivener
Producer Chad Bauer
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Products Silver

Credits & Description

Type of entry: Games
Category: Products
Advertiser: LEXUS
Product/Service: LEXUS GS
Agency: TEAM ONE El Segundo, USA
Advertiser LEXUS
Product LEXUS GS
Entrant TEAM ONE El Segundo, USA
Type of Entry: Games
Category: Products
Title: TORI 500
Advertiser/Client: LEXUS
Product/Service: LEXUS GS
Entrant Company: TEAM ONE El Segundo, USA
DM/Advertising Agency: TEAM ONE El Segundo, USA

Chief Creative Officer: Chris Graves (Team One)
Group Creative Director: Craig Crawford (Team One)
Group Creative Director: Jason Stinsmuehlen (Team One)
Executive Creative Director: Alastair Green (Team One)
Creative Director: David Deroma (Team One)
Associate Creative Director: Eric Arnold (Team One)
Copywriter: Scott Ivener (Team One)
Art Director: Andrew Mcguire (Team One)
Executive Media Director: Paul Silverman (Team One)
Group Media Director: Scott Wensman (Team One)
Media Director: Rebecca Foster (Team One)
Account Director: Kelly Stevens (Team One)
Producer: Chad Bauer (Team One)
Director/Strategic Planning: Susannah Laracy (Team One)
Director Of Public Relations: Meg Seiler (Team One)
Vice President/Marketing: Brian Smith (Lexus)
National Manager/Marketing Communications: Brian Bolain (Lexus)
Media Manager: Teri Hill (Lexus)
National Advertising/Collateral Manager: Mariko Kusumoto (Lexus)
National/Dealer Advertising Administrator: Jennifer Mathis (Lexus)

Brief Explanation
A Sports Illustrated Swimsuit Model. Two of the world’s best drivers. And the new Lexus GS. Put them all together and you have the world’s first race designed around the curves of a swimsuit model. The whole event launched with a four-page spread in the Sports Illustrated Swimsuit Issue. Which led viewers to a documentary that showcased the entire process. From the shooting of the model, to the building of a track, and then finally, to the race itself. Finally, viewers were led to two iPhone/iPad apps: “The Tori 500 racing game – where players get to drive around the curves of a swimsuit model. And “Supermodeled” – a camera-based app that lets you place a swimsuit model into any of your photos. Put them all together and you have “The Tori 500”.