Lexus LS Marketing Campaign by Team One Los Angeles for Lexus

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Lexus LS Marketing Campaign

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Team One Los Angeles
Released October 2012

Credits & Description

The all-new 2013 Lexus LS draws you in and commands attention at first sight, with a daring new look and advanced technologies. Today, Lexus launches a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.

To engage the target audience, the campaign’s media extensions will focus around four pillars to highlight an emotionally exciting, upscale lifestyle: fashion, entertainment, epicurean and travel. Two general market broadcast spots depict living life to the fullest and heavy print, online and out-of-home placements support the LS' commitment to performance and luxury elevated to the highest level.